betty crocker naturals

Betty crocker naturals was created as a fictional product line addition to the famous betty crocker baking mixes. the idea was to target the health-conscious, family-oriented MILLENNIAL that wants the same boxed-cake experience with a healthy spin. the design of the package was inspired by the homespun values that are reminiscent of the betty crocker brand, as well as the nostalgia that comes with it. the jar itself is made to be reused with the addition of fill lines on the front of the jar to minimize the effort and increase usability of the package itself. consumers are encouraged to reuse or recycle the jar after making their cake.

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original diecut designs done in adobe illustrator.

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