parlor ice cream

Parlor Ice Cream is a fictional ice cream shop located in Soho, New York. Created with the high influence of a plant-based diet in mind, Parlor is 100% vegan, offering a healthy spin on the traditional ice cream “parlor” shop. The root of the ice cream shop was designed around the menu–a “scantron-like” form that customers will complete upon ordering. The brand is designed to be very simple and modern, while still hinting at the 50’s ice cream shop nostalgia by incorporating specific typefaces and hints of red throughout the brand.

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ORIGINAL DESIGN FILE BEFORE PRINT.

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