SÖVA bed & breakfast
SÖVA is a fictional bed and breakfast inspired by unique Scandinavian roots. The name SÖVA, meaning “to lull to sleep,” is the catalyst for the brand—placing an importance on the idea of relaxation and comfort. Different from a typical overnight stay, SÖVA offers its guests an exclusive, upscale experience rooted in relaxation and culture. Guests are provided with a Swedish-inspired dinner followed by a traditional Swedish breakfast in bed the next morning. All rooms are designed to reflect the traditional Scandinavian style and patterns, providing a more authentic experience.
The logos were created with cultural roots in mind. Both logos represent the elk—the national animal of Sweden. This concept acts as a creative hint at Swedish culture while still providing an aesthetic for the brand as a whole. Instead of directly relating the elk to a bed and breakfast, the logo projects a sleeping elk—insinuating feelings of comfort. The abstract lines in the elk further express the calming nature of the animal, while also allowing the viewer to draw their own meaning from the lines. The logotype, though more structured, also reflects the elk in a creative manner.